Media Streaming on the Cloud

media streaming in the cloudStarted in 1999 by companies like Salesforce and Google, cloud computing has evolved to be one of the major breakthroughs in the field of technology. Areas of cloud computing include cloud hosting and cloud servers, which are gaining popularity now since more and more people want to move their websites on the cloud.

Instead of using a physical device to store data or host your website, cloud hosting eliminates the need of a single dedicated server. Instead, it spreads the data across many servers. This has several benefits over a traditional dedicated server, such as more server uptime, more bandwidth and more disk space.

This article will discuss how the benefits of cloud computing to help to stream audio and video. So let’s start be looking at the most important advantage of the cloud:

Scalability with the Cloud

One of the main reasons small business owners or webmasters look at cloud hosting is because it offers flexibility and scalability. Depending on the needs of the website, cloud hosting gives you the option to scale your resources up or down. Unlike a traditional server where you are stuck with the amount of resources you started with, with the cloud you can add or remove resources on the fly. This comes in handy when your website is streaming media online.

Media files require a huge amount of bandwidth and storage space because they are larger than other file types. The more files you host on your site, the more resources you need, unless you want to compromise the user experience and the quality of the media that you want to stream. The process of adding resources on the cloud is quick, convenient, simple, and happens on the fly without affecting the functionality of your site.

Video Streaming on the Cloud 

Why would you want to add videos on your website? To share your videos, thoughts or simply to engage users to your site. The one thing that you would not want to ignore is the quality of videos you post. Also, other concerns that webmasters have when including video on their site is a decrease in page load times and high bounce rate. How does cloud hosting help you take care of these problems? Well, its simple: With cloud hosting you get a faster performance than you would get with a dedicated server. This is because, instead of one server, your data is spread across various servers and uses resources from each of them. With this you can stream videos at 1080p without sacrificing load times. You can achieve video streaming on the cloud with these different options:

Wowza Media Server


Wowza Media Server allows you to stream live or on demand high quality videos online. Visitors can view the videos on desktop or on their iphones without any loss of quality. You can stream videos with H.264/AVC so that HD videos stream fluidly right from your site. Wowza offers various features and add-ons with which you can deliver, transform, enhance, protect, and manage your videos. You just need to install Wowza on your cloud server in order to get started.


red5Red5 media server allows you to stream high quality video online with the option of a multi-user streaming solution. Red5 is based on the programming language Jave and is considered to be a solid solution for business of all sizes. Red5 media servers can be used by businesses for video conferencing, multi user gaming and enterprise application software. Because Red5 is so powerful and resource intensive, it is suggested that Red5 media servers be hosted on the cloud to run at its full potential.


ffmpegIf you wish to stream videos across several operating systems, then FFMpeg hosting is a great option. Video hosts install FFMpeg libraries and modules on your FFmepg hosting plan for you so you don’t have to deal with messy configurations. With FFMpeg, you also have the ability to convert the video type in real time, utilizing various video hosting scripts such as PHPMotion, Clip Bucket and Clipshare.  Again, if you are going to stream videos online, then it is advised that you stream it in HD. High definition videos are a treat to watch and will serve the purpose of engaging visitors to your site. FFmpeg lets you stream videos in HD with no issues at all.

Audio Streaming on the Cloud

Media streaming is not just related to video, you can also stream audio on the cloud. With cloud hosting you can create live broadcast radio stations right on your websites. In order to do so, you can look at the specialized hosting services, ShoutCast and Icecast. Both these services allow you to stream live audio online in high quality. You need to just pick the bitrate at which you wish to stream and the number of listeners that you are expected to have at a particular time.

When streaming your audio from the Cloud, you get high quality bandwidth that translates into clear and crisp quality sound from your audio streams. This is a great feature for musicians who want to place a live playlist on their site and let visitors listen at their leisure. There are limitless possibilities when you stream audio from the Cloud.

In conclusion, it is not required that if you wish to stream video online you should do it on the cloud. Even so, the benefits of streaming media on the cloud are plenty and it is advised that you consider cloud hosting solutions.

Click to see our list of the best cloud streaming services to create your own streaming service.

The following two tabs change content below.

Boney Pandya is a Marketing Manager with WebNet Hosting, a company providing fully managed cloud vps and dedicated servers since 2002 for online video streaming and Shoutcast hosting. Boney helps small businesses and entrepreneurs move their website on the cloud.

Latest posts by Boney Pandya (see all)

Free PC Matic Scan

There are no comments yet, add one below.

Leave a reply

Your email address will not be published. Required fields are marked *